Marketing
| Medical Definition: |
Activity involved in transfer of goods from producer to consumer or in the exchange of services. |
| Guide Notes: |
MARKETING OF HEALTH SERVICES and SOCIAL MARKETING are also available |
| Also Called: |
Audience Research,Market Research |
| Previously Indexed: |
Marketing of Health Services (1979-2002) |
Marketing Categories.
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Advertising - The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed) |
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Marketing of Health Services - Application of marketing principles and techniques to maximize the use of health care resources. |
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Social Marketing - Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
Marketing Medical Definitions and Terms
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